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Legacies
It is recognized that legacy marketing is an important area of fundraising often ensuring the long-term viability of the charity. Harlequin helps you manage an effective legacy campaign enabling you to identify and target potential legacy givers and, upon notification of the legacy, helps you efficiently deal with all the administrative work involved.
Harlequin's
legacy campaign features cover:
- Continual reinforcement of message to interested parties e.g. solicitors etc
- Maintaining a register of supporters who have pledged a legacy
- Diarizing regular follow-up correspondence with the executors and next of kin
- Monitoring the continual effectiveness of your legacy giving campaign.